Wednesday, January 23, 2019

What is Your 2019 Word of the Year?


"Growth in Gravel" - (copyright 2019 andrea jones)

The Wall Street Journal tells us this week that the “Global Boom, Barely Begun, May be Over.”  Very motivational headline to start the new year.


Articles like this highlight fast transitions and short-lived trends.  How does this pertain to you personally, professionally, internally and with others?  What should you do to succeed with volatile stock market and consumer sentiment trends, and an increasing cultural value of immediate gratification (1)? 


The first chart below show the last month of the Dow Jones Industrial Average’s 4-hour high/low point spread,, and the second depicts decades of the Consumer Sentiment Index, with an 8-point drop in the past month from December 2018 to January 2019.


Figure 2: Reference: University of Michigan’s consumer sentiment report with 90.7 in January 2019 versus 98.3 in December 2018 as reported in Advisor Perspectives January 18, 2019


In light of all this - What is your Word of the Year?


Last January, I published AJC’s Word of the Year for 2018 (Learn).  We have had a Word of the Year since 2015 and find that it focuses our year on a theme.  We’ve asked the question of you as well – with the underlying assumption that every person and/or organization will have a different focus. 


This year we’re going to challenge that.


AJC’s Word of the Year – personally and professionally, internally and with others is: PERSEVERE.  

Could this word be yours too?


Persevere (verb) according to Merriam-Webster’s online dictionary is: to persist in a state, enterprise, or undertaking in spite of counterinfluences, opposition, or discouragement.


In this world of turmoil; the ups and downs, the reactionary sentiments, cultural phenomenon of immediate gratification, to persevere is not fast, sexy, interesting, or cool.  Yet it stoically remains.  There is one way to get things done in this world – things that are consistently meaningful over time.  Persevere.  Keep going, don’t give up, try again, maintain discipline, execute and adjust.  Anything worth having is something worth fighting for, and rarely will come easily.


What do you think?  Will you Persevere this year?

(1)  Wertrz, Jia. “Why Instant Gratification Is The One Marketing Tactic Companies Should Focus On Right Now.”  Forbes, April 30, 2018. https://www.forbes.com/sites/jiawertz/2018/04/30/why-instant-gratification-is-the-one-marketing-tactic-companies-should-focus-on-right-now/#7b9e04f8e91b

Read this article and more on AJC’s blog, and sign up for our newsletter online at: http://andreajonesconsulting.com/blog.aspx 

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